BUSA: Led by Africa

An identity for BUSA’s High-Level Dialogue on Africa’s Readiness for the Platform Economy, carried from the logo to the lanyards.

Client
Business Unity South Africa
Year
2026
Discipline
Branding, Events, Digital
BUSA: Led by Africa

For Business Unity South Africa’s High-Level Dialogue & Employer Workshop on Africa’s Readiness for the Platform Economy, set for 11–12 March 2026, we designed the “Led by Africa” identity: a faceted location-pin mark beside the BUSA wordmark, a purple palette and the Barlow typeface.

We carried it across the whole event: save-the-date and programme, speaker cards and social posts, campaign posters, roll-up banners and registration signage, the event website, stage screens, and delegate lanyards, badges and notebooks.

The Led by Africa mark and lockup
The Led by Africa mark and lockup
The identity with the dialogue’s partners
The identity with the dialogue’s partners
Colour palette
Colour palette
Save-the-date and programme
Save-the-date and programme
Speaker cards
Speaker cards
Social posts
Social posts
Campaign posters
Campaign posters
Roll-up banners
Roll-up banners
Registration signage
Registration signage
Event website
Event website
Welcome-to-the-stage screen
Welcome-to-the-stage screen
Lanyards
Lanyards
Notebook, lanyard and delegate badge
Notebook, lanyard and delegate badge
The full set of assets
The full set of assets

Ready to rise? Let’s build something bold.